Toto De Waele                               (he/him)  
ART                       –                       DESIGN                     –                   COMMUNICATIONS
Brussels, Belgium    –    +32 491 85 23 95     –      toto.omodo@gmail.com     –     @totozincc

Hi! I'm 26, from Australia, currently based in Brussels and actively working on projects in 
Graphic Design, Web Development & Communications Strategy.

I'm always looking to get involved in projects in:
- Creative industries
- Initiatives for change and social good
- Small businesses and start-ups

Please feel free to get in touch if you'd like to collaborate.

Skills
Adobe Suite (primarily fluent in Photoshop, Illustrator, Indesign)
Illustrating, Storyboarding, Creative Concepting
3D software (modelling, animating, rendering)
Photography & Videography (incl. editing & compositing)
Web Development (start-to-finish)
SEO (audits, research, optimisation)
Creative copywriting
Event Production & Creative Management
Public Relations & Media Relations (press writing / pitching / scheduling)
Strategic Campaign Management

Education & Training
2018 – 2021
Bachelor of Strategic Communication. Murdoch University.
Perth, Australia

Languages
Dutch (native)
English (native)
French (basic)
German (basic)

Experience
2022 – 2024 (1.5 yrs)
Independent Creative Work 
Client work, Arts Events, Performances
In 2022-23 I have provided advice and expertise on Social Media strategy & online engagement for small businesses and creative individuals. I've conducted Social Media workshops, designed websites and branding packages, provided technical support for online webshops, and participated in art exhibitions, performances, and events in the independent arts community. 
Achievements:
Successfully facilitated, organised, exhibited, hosted, and performed at a 1-day community-organised arts event bringing together dozens of visual artists, performers, and musicians. We raised over $1500 for independent artists and entertained a crowd of 500+ people.
Created a Social Media workshop for middle-aged small business owners that could see them take ownership and authenticity over their online brand using simple methods. 
Reference
Joseph Caputi
Director, Propel Design Agency
Email: joe@propelagency.com
Phone: +61 437 282 006
2021 – 2022 (3 Months)
Public Relations Coordinator (Freelance)
St Patrick’s Community Support Centre
Assisting during a busy period for the local housing provider, I managed the company’s social media posts and provided them with some media outreach via newspapers and local radio stations, sharing stories from the wider community to bring appeal to the organisation’s mission: ending chronic homelessness. 
Achievements
Coordinated publicity & media for the Annual Fremantle Long Table Dinner and their supporting sponsors, raising $500,000 towards ending chronic homelessness.
Organised and publicised an online charity auction building up to the event, which improved upon participation numbers and funds raised from the previous year.
Reference
Lyn Levy
Chief of Staff, St Patrick’s Community Support Centre
Email: llevy@stpats.com
Phone: +61 439 852 889
2021 (6 months)
Internship
Media on Mars
Having started this internship with the desire to expand my graphic design skills, the team immediately took to my talents and set me to work as a media & publicity coordinator for a handful of their non-profit clients. This work was a foundational step in me gaining my confidence as it saw me take responsibility of my skills and independently put them to use. 
Achievements
Conducted a successful media campaign for Home Hub’s “Housing the Community” event in response to the ongoing housing crisis, which attained coverage from two radio stations and two community newspapers and culminated to a successful event, bringing over 20 community organisations together to connect people with housing services. 
Coordinated external communications for the annual Accessibility Awards ceremony by the Centre for Accessibility, which paid tribute to organisations and individuals throughout Australia and the world that had high standards of web accessibility. The awards ceremony was attended by a total of 72 organisations and was hailed as the biggest event the CFA has hosed to date. 
Reference
Kammi Rapsey
Director, Media on Mars
Email: Kammi@mediaonmars.com.au
Phone: +61 410 609 340
2020 – 2021 (3 Months)
Media Coordinator/Design Lead 
BRINK: Fossil Free Arts Festival
I volunteered for a community-funded project to organise an arts festival to bring awareness to fossil fuel sponsorship in the arts sector. As Media Coordinator and Design Lead for the festival, I created a brand identity, a style guide, coordinated web and social media strategy, and liaised with volunteers and industry professionals to ensure project outcomes were met. 
Achievements:
Managed complex time schedules across a team of volunteers to host 14 events and performances across Fremantle and surrounds. 
The event contributed to a wider public appeal which resulted in Perth FRINGE festival organisers ARTRAGE ending their partnership with Woodside Petroleum; a watershed moment which resulted in many other organisations following suit.
Reference
Viv Glance
Director, BRINK festival & Fossil Free Arts Network
Email: vivienne.glance@gmail.com
Phone: +61 421 749 853
2020 – 2021 (6 months)
Publicity Coordinator
Sue Mac Media
Organised and maintained essential media lists and facilitated media appearances for artists and events in the music industry. My role encompassed attending production meetings, conducting media research, building media lists, writing media releases and social media copy, pitching stories to media, and creating reports using media analytics tools such as Google Analytics and Meltwater.
Achievements
Developed crisis and issues management skills due to the COVID pandemic leading to successful execution of events and minimisation of losses.  
Worked creatively with festival leads and artists to produce and conduct publicity events

Reference
Sue MacCaullay
Director, Sue Mac Media
Email: sue@suemacmedia.com
Phone: +61 418 172 602


Download my CV here
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